TikTok Events API token

The TikTok Events API token lets Creator Square send server-side conversion events to TikTok (purchases, subscriptions). As with Meta, this improves attribution and targeting in addition to the pixel.

What it’s for

• In addition to the TikTok pixel (browser-side), the Events API token sends the same events from the server, with hashed customer data.
• TikTok can then better match conversions to your campaigns and audiences.

Where to generate the token

1. Open TikTok Ads Manager.
2. Go to Assets (Tools) → Events → Web Events (or Events API depending on the interface).
3. Select your web events source / pixel.
4. Open the Events API settings and generate an Access token. TikTok may show the token only once: copy it and store it securely.

See TikTok Events API documentation if the interface has changed.

Where to enter in Creator Square

Paste the token into the “TikTok Events API token” field in page settings, Tracking & attribution section:

• Sales page: Page settings → Tracking & attribution.
• Course / Community / Coaching: Settings (page builder or settings) → Tracking & attribution.

Creator Square uses it to send conversion events to TikTok after a successful Stripe payment.

Best practices

• Do not share your token.
• If you regenerate a token in TikTok, update the field in Creator Square.

See also

• TikTok Pixel: required in addition to the token to identify your pixel.
• Token overview.