Access tokens (server-side attribution)

In addition to pixels (browser-side), Meta and TikTok allow sending events server-side via an access token. Creator Square uses these tokens to send conversions (purchases, subscriptions) after a successful Stripe payment, with hashed customer data, which improves attribution and targeting.

By platform

• Meta Conversions API token — generated in Meta Events Manager (Dataset settings).
• TikTok Events API token — generated in TikTok Ads Manager (Events API).

Google Ads uses other mechanisms (Enhanced Conversions, etc.) depending on configuration; the dedicated fields in Creator Square mainly concern Meta and TikTok.

Where to enter in Creator Square

Tracking & attribution section in page settings (link-in-bio page, course, community, coaching): Meta Conversions API token and TikTok Events API token fields. Do not share these tokens.

See also

• Pixel IDs: enter in addition to tokens to identify your pixel / source.