Meta Conversions API token

The access token (Conversions API, or CAPI) lets Creator Square send server-side conversion events to Meta (purchases, subscriptions). This improves attribution and targeting, especially when cookies or the pixel alone are not enough.

What it’s for

  • In addition to the pixel (browser-side), the CAPI token sends the same events from the server, with hashed customer data (email, etc.).
  • Meta can then better match conversions to your campaigns and audiences.

Getting the token

  1. Open Events Manager (Meta).
  2. Go to Data sets and select your dataset (the one whose ID you use for the pixel).
  3. Open the Settings tab for that dataset.
  4. In the “Set up a direct integration” section, click “Generate access token”.
  5. Follow the on-screen steps. Meta will show the token only once: copy it and store it securely.

You can generate a new token if you lose the old one; the old one will then be revoked.

Where to enter in Creator Square

Paste the token into the “Meta Conversions API token” field in page settings, in the Tracking & attribution section:

  • Sales page: Page settings → Tracking & attribution.
  • Course / Community / Coaching: Settings (page builder or settings) → Tracking & attribution.

Creator Square uses this token to send Purchase / Subscribe events to Meta after a successful payment (Stripe).

Best practices

  • Do not share your token.
  • If you change the token in Meta (revocation or new one generated), update the field in Creator Square.

See also

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